Shopify Retail Tour
concept development
graphic design
environmental planning
Creative Direction: Gregory Williams Graphic Design: Danielle Jackson, Katharine Sison
Shopify Retail Tour was an educational road show chock-full of learning opportunities, from workshops to 1:1 conversations with experts. Our team was tasked with designing events in three UK cities: London, Bristol & Manchester.
Our biggest challenge was creating a transportable system that fit the nuances of each location while still maintaining a consistent brand presence. Using functional materials and primary colors, we created a sophisticated, yet approachable design that reflected the DIY nature of Shopify, and harkened back to the aesthetic of school days past.