Freelance, Branding Design & Illustration 2021Shaun and Lauren Salzberg, the founder and CEO of The Master Theorem Games, reached out to me in 2021 to develop a new logo and visual identity for the next stage of their game company: Evermade. They wanted their new brand to better reflect the playful spirit of their existing line of children’s logic games, while still maintaining a level of sophistication that could grow with older audiences.
The result was a fun and dynamic system of geometric shapes and bold primary colors that felt elevated, yet relatable.