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Google Vitality Lab

Freelance, Event Branding & Design
2021

Creative Director: Nikhil Parsad
Production: Jiva Creative

In the summer of 2021, I worked with the Exos team at Google to develop a fresh look for their semi-annual Vitality Lab event. The Vitality Lab was created in 2019 as a space for experts in the wellness space to gather and share ideas.

As we had all become accustomed to by 2021, the gathering was to be held virtually and required all the hallmarks of a successful online event: a landing page, video treatments and graphics, templates for emails and presentation decks, and some customized swag as the cherry on top. I developed a visual treatment of balancing objects that (literally) sat atop an inverted triangle representing each facet of wellness: mind, body and community. Using a soft, muted palette, a subtle texture, and imperfect shapes, this motif felt at once grounded and human.