Designer & Illustrator
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HER Social App

Following a spankin’ new re-brand, I was brought on as the first in-house designer for HER, a queer womxn’s dating & social app focused on female empowerment and creating space for relationships of all type between queer womxn.

Working directly with the CEO, I have helped to develop and grow the company’s visual design and brand voice. As a design team of one, I have acted as HER’s “brand gate keeper”, from creating original content for social media to developing new marketing campaigns & strategies to designing presentations for big-budget partnerships. I also create badass swag, like bandanas, stickers, and even digital Valentine’s Day “cards.

 Top performing Instagram post for the 2019 Lesbian Day of Visibility. Phrase was taken from an  iconic image  taken at the 1979 Gay Freedom Day Parade in San Francisco, CA.

Top performing Instagram post for the 2019 Lesbian Day of Visibility. Phrase was taken from an iconic image taken at the 1979 Gay Freedom Day Parade in San Francisco, CA.

 Suite of team business cards that reflect the cheeky directness of the HER brand while also celebrating the individuality of each member of the HER family.

Suite of team business cards that reflect the cheeky directness of the HER brand while also celebrating the individuality of each member of the HER family.

 Re-design of the HER website that prioritized increasing the rate of conversion for app installations. Worked with and managed our internal engineering team as well as an external developer to not only oversee the completion of the actual design of the new site, but to ensure that all metrics tracking was implemented and working correctly.

Re-design of the HER website that prioritized increasing the rate of conversion for app installations. Worked with and managed our internal engineering team as well as an external developer to not only oversee the completion of the actual design of the new site, but to ensure that all metrics tracking was implemented and working correctly.

 Miscellaneous typographic explorations for pins, posters & t-shirts to be given away at various HER events.

Miscellaneous typographic explorations for pins, posters & t-shirts to be given away at various HER events.

 The first in an on-going series of videos called  “HER Power Queers”  that I filmed and edited.

The first in an on-going series of videos called “HER Power Queers” that I filmed and edited.

 Art direction for a series of easily editable templates to enable the less technically savvy members of the team create beautiful “on brand” imagery for HER’s ongoing, premium email newsletter.

Art direction for a series of easily editable templates to enable the less technically savvy members of the team create beautiful “on brand” imagery for HER’s ongoing, premium email newsletter.

 Various sticker designs drawing inspiration from 1970s protest & counter-culture typographic styles.

Various sticker designs drawing inspiration from 1970s protest & counter-culture typographic styles.

 Fun & playful illustration for a cheeky bandana. History lesson! Different colored bandanas were (and in some cases, still are) used as a code by the gay community to signal their sexual preferences. Since the 1970s, the code has been adopted by LGBTQ+ people all along the spectrum.

Fun & playful illustration for a cheeky bandana. History lesson! Different colored bandanas were (and in some cases, still are) used as a code by the gay community to signal their sexual preferences. Since the 1970s, the code has been adopted by LGBTQ+ people all along the spectrum.

 Super fun, shareable “Valentine’s Day cards” chock full of pop culture references relevant to the queer womxn.

Super fun, shareable “Valentine’s Day cards” chock full of pop culture references relevant to the queer womxn.