Suite of team business cards that reflect the cheeky directness of the HER brand while also celebrating the individuality of each member of the HER family.
Re-design of the HER website that prioritized increasing the rate of conversion for app installations. Worked with and managed our internal engineering team as well as an external developer to not only oversee the completion of the actual design of the new site, but to ensure that all metrics tracking was implemented and working correctly.
Miscellaneous typographic explorations for pins, posters & t-shirts to be given away at various HER events.
Art direction for a series of easily editable templates to enable the less technically savvy members of the team create beautiful “on brand” imagery for HER’s ongoing, premium email newsletter.
Various sticker designs drawing inspiration from 1970s protest & counter-culture typographic styles.
Fun & playful illustration for a cheeky bandana. History lesson! Different colored bandanas were (and in some cases, still are) used as a code by the gay community to signal their sexual preferences. Since the 1970s, the code has been adopted by LGBTQ+ people all along the spectrum.
Super fun, shareable “Valentine’s Day cards” chock full of pop culture references relevant to the queer womxn.