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HER

In-House, Brand Designer & Illustrator
2018-2020

Following a spankin’ new re-brand by Michelle Mattar, I was brought on as the first in-house designer for HER, a queer womxn’s dating & social app focused on female empowerment and creating space for relationships of all type between queer womxn.

Working directly with the CEO, I helped to develop and grow the company’s visual design and brand voice. As a design team of one, I acted as HER’s “brand gate keeper”, responsible for everything from creating original content for social media to developing new marketing campaigns & strategies to designing presentations for big-budget partnerships. I also designed badass swag, like bandanas, stickers, and even digital Valentine’s Day cards.